- Written by JaynAmy
- on August 30, 2017
Email Marketing and Opt In List Building. Keeping Your Online Businesses Profitable.
Since the advent of the information technology. The Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money online. Without having to spend more capital on building a business.
Nowadays, many business people are realizing the importance of email marketing. Email marketing will market your products directly. Not only directly to your customers. But also maintaining your online presence.
Generally, the main purpose of email marketing is to reach their target audience quickly and direct as possible. They need to reach their target market. To promote their products and services that would benefit their customers.
However, some businesses use email marketing in order to maintain their contact and relationship with their customers.
Why is email marketing for you business so important?
The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in.
On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Spamming is when you send email out to people that have not opt’d in to your list.
Spamming is a serious offense. Especially in the world of information technology. Because the Internet is such a wild place. Most authorities regard the privacy of each person as valuable. They continue to uphold this thinking even on the Internet.
With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses. Guru’s have realized how important opt in lists are in email marketing.
Opt in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. List give you the ability to freely send promotional emails. You can send out brochures. Most importantly you can send out new product announcements. Every aspect of your marketing campaign is covered in this video. >>> Watch the video below now.
How and When to Build Your List?
When you build an opt in list. You do not only increase the probability of being successful in email marketing. But also immediately boosting your sales and profits as well. This is because building an opt in list will give you the chance to stay in contact with your customers. By simply getting their email address.
In this manner, you can continue to promote your products and services in which they are interested in because they have opted to subscribe in your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.
Building an opt in list is actually letting the people realize the magic of email marketing. Remember spam needs to be avoided. In fact just eliminate it from your email marketing completely.
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses. Instantly through email marketing without having to worry about being accused of spamming.
In building opt in list, there are two types to be considered. The first one is the single opt-in. The Second, is the double opt-in or the confirmed opt-in.
In building single opt-in list, online businesses would simply use a “sign-up tag” in their web sites. Every time a person visits their website, they can opt to subscribe for the email list.
On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message. After the customer had subscribed to the particular web site’s email list.
Pro’s and Con’s of Email Marketing
The confirmation takes place by replying on a system-generated message. Then they ask for a confirmation of the subscription. Then they have to click on a link to confirm their subscription.
Using single opt in is great because you get more people on your list. Double opt is also great because you have more targeting audience. Experts would rather have 10 people on their list that are targeted, than having 1000 people that just click through.
Whatever type of opt in list you would prefer is good. Each has its own pros and cons when it comes to email marketing. Both are designed to give your online business success. The best solution generate emails and permissions without having to get into trouble.
Email marketing is such a profitable business in the Internet. It would not be complete without the help of the opt-in lists. They go hand-in-hand in order to be successful in the virtual world of Internet marketing.
Let us know if you have any questions. Our cell number is in the contact section of this website. Please feel free to text us. You will not get through by calling.